In this funny and practical guide, a behavioral scientist turned dating coach helps you understand - and overcome - the hidden forces keeping you from finding lasting love. Have you ever looked around and wondered, "Why has everyone found love except me?" You're not the only one. We've gone from the first iPod ("1,000 songs in your pocket") to Tinder - 1,000 potential dates in your pocket. Choosing a partner is harder now than ever before. A lasting relationship doesn't just appear in your life: it's the culmination of a series of decisions, including when to get out there, whom to date, how to end it with the wrong person, when to settle down with the right one, and everything in between. Often we don't understand why we make certain choices, and that leads to mistakes. And those mistakes thwart us on our quest to find love. Drawing from years studying psychology and relationships, behavioral scientist turned dating coach Logan Ury reveals the hidden forces that fuel faulty decision-making and prevent us from finding love. But awareness on its own doesn't lead to results. Knowing you shouldn't date "bad boys" or "manic pixie dream girls," for example, doesn't make them any less appealing - you have to actually change your behavior. Ury shows you how. You'll discover what's really holding you back in dating (it's not what you think), why your current dating app habits aren't helping you find a great match (and how to fix them), and why there's no such thing as "The One" (but you'll find love anyway), and much, much more. This book focuses on a different decision in each chapter - from setting up your dating app profile onward - and incorporates insights from behavioral science, original research, hands-on exercises, and stories about people just like you. It's designed to transform your love life. HOW TO NOT DIE ALONE will help you find, build, and keep the relationship of your dreams.